Short Code Explanation

TextPower Short Code Explanation

A Short Code Explanation. Learn more about short codes for text messaging. What’s the difference between a shared code and a dedicated code? How do they work?

Transcript follows:

Welcome to TextPower’s Short Code Explanation

Learn about…

             …dedicated short codes

                 …shared short codes

…which one is right for your company

Dave sees Mary at the coffee area in the office and asks her about short codes…

Dave: Hello Mary, I have just come out of the meeting. The company has realized that, it is going to be very helpful to send special messages via text to the cellphones of our customers. Do you know anything about that?

Mary: Yes! Text messaging is a great way to send out dates, reminders and alerts to our customers. I have looked into many companies and found that TextPower offers the most professional solutions for enterprises like ours. Have you spoken to them yet?

Dave: Not yet. I spoke to some other companies but it appears that, they focus on coupons, promotions, advertising, etcetera.

We really need an industrial strength solution. Do you think that TextPower can help us?

Mary: As far as I can tell, the people at TextPower are the professionals when it comes to developing enterprise solutions using text messaging. They can help you work out all of the solutions we will need.

Dave: Other companies have told me that, we will need something called a dedicated short code.

Can you explain the difference between a dedicated short code and a shared short Code?

Mary: Sure, it’s simple.

For one thing, dedicated short codes cost a lot of money. Most of the solutions we need, can be done with a much less expensive shared short code.

I also learned that, it can take a really long time, often as long as 3 or 4 months, and sometimes longer, for a dedicated code to be approved. TextPower has shared sodes that we can use immediately.

Dave: That would be great. Are there technical differences between the dedicated and shared short codes?

Mary: Yes, but they are easy to understand if you look at is this way: a dedicated short code is like having your own house. The street address takes people directly to your house and they do not need to know unit or apartment number.

Dave: Ok so, a dedicated short code means that I own the whole thing and nobody else can send or receive messages on it. Just like nobody else can live in my house, unless I give them permission to do so. Right?

Mary: Yes, that’s right. And a shared short code is like living in an apartment.

The street address, which is like the short code, gets you to the building, but then you need the apartment number, the equivalent of an apartment number in the world of short codes is called a keyword. It tells the system which apartment, or in this case, which section of the short code your business lives in. Do you get that?

Dave: Yes, I think so. If we own the dedicated short code, we wouldn’t need a keyword for people to send or receive messages using my code.

A shared short code means that it would be like living in an apartment building. I could give people, my customers, a street address, meaning the short code number, but they would also need a keyword, which is like my apartment number, in order to send or receive messages on a shared short code. Is that right?

Mary: Yes, but there is one important aspect to this that should be clear: if we are sending out only or mostly messages to the mobile devices of our customers, then the keyword will not matter at all, because they will not have to know what it is. They will only have to give us permission to send messages to their mobile device, a process known in the text messaging industry, as opting in.

The next time we talk, I’ll explain more about the things you can do with text messages using dedicated short codes or shared short codes.

Dave: This is all really helpful stuff. Thanks a lot for the short code explanation.

Oh, and how would I contact TextPower if I wanted to get in touch with them?

Mary: Visit the website at or send email to

You can call too – reach them at 888-818-1808.