The idea of using free text messages can be appealing to companies that want to avoid even the nominal costs – typically pennies per message – of sending messages via the FCC-approved Short Message Service (SMS) channels and using the carriers’ proscribed SMS protocols.

While it is possible to send messages to a cell phone that appear as a text message by using an “email-to-text” function there are some significant disadvantages – and more than a few legal issues – in doing so.

Companies that are sending text messages to wireless devices using the email-to-text function instead of the SMS protocols should consider all of the pros and cons of doing so. Please download the below whitepaper to learn more.