Tideland EMC needed mass messaging. During outages and severe weather conditions, the utility company was faced with an overwhelming amount of call center traffic to/from its over 19,000 customers.
If customers wanted to get regular updates regarding outages, the onus was on them to seek out the information by either calling Tideland or monitoring Internet and media outlets.
If Tideland wanted to send a mass message out to its customers, it depended on the county’s reverse 911 system.
In both the scenarios, the process took a long time and it wasn’t practical. They needed a low-overhead, cost-effective and high-speed way to communicate with their members.