Keep patrons informed of schedule updates, fill empty seats, offer section upgrades.

Performing Arts Patron Relationship Program

TextPower offers performing arts organization managers the ability to immediately connect with their patrons and audience directly and discretely. Our program provides the bridge that connects the organization with its patrons to increase renewals, improve loyalty through branding programs, keep subscribers updated about changes in performance schedules, fill last minute open seats and offer complimentary or paid section upgrades.  This program enables an interaction between audience and management - or even performers - previously unimaginable. All for pennies per patron.

Scheduling Updates

Imagine that you are anticipating a full house for tonight’s performance.  The tickets have been sold, the orchestra has rehearsed and the facility is ready.  The star, however, missed his flight and has been re-routed – he’ll still make it but he’s going to be an hour late.  What do you do… do you wait until your patrons arrive and then sheepishly announce from the stage that the performance will begin after an hour delay with them sitting on their hands?  Or, instead, do you simply send out a message via text to every patron’s cell phone informing them in advance of the delay? 

 

If you’ve chosen the latter your patrons will thank you for your consideration of their time and your attention to detail – small things that may increase the likelihood of them renewing their season tickets.  How will they feel if you haven’t informed them?  Or if you’ve sent the alert via email and they simply haven’t been at their computer to retrieve it, or it’s gotten lost amongst a hundred other emails they receive each day. 

 

Using text messaging for scheduling alerts endears you to your patrons and is good for business.  All for pennies per message with a great return on investment – the happiness of your most valuable ticketholders. 

Sell Remaining Empty Seats

Nothing bothers a performer more, or costs a performing arts center more dearly, than having unsold seats when a performance begins.  Much like an airline, when a performance begins and those seats are empty the inventory has expired and there is no way to get that money back. 

 

TextPower’s unique “Last Minute Seats” program makes it easy to promote the availability of seats to people who have specifically opted in to receive notifications of exactly that.  Using our program lists are easily maintained, messages easily sent, confirmations of seats a patron wishes to buy or reserve easily captured and revenue that would have otherwise been lost has been secured.  All for pennies per message. 

Offer Ticketholder Upgrades To Better Seats

Imagine a performance where the mezzanine and balcony are filled but the orchestra has many empty seats resulting from last minute cancelations, no-shows and unsold tickets.  How would that look to the performers on stage?  It’s better, no doubt, to fill those seats closest to the stage and create a better environment for the performers while making your ticketholders happy.

 

TextPower’s “Last Minute Upgrades” program makes it simple and easy to offer upgrades to existing ticketholders.  Offer it as a complementary service, an upgrade to loyal patrons or to generate additional revenue.  It’s easy with our program and is one of the best things you can do to generate loyalty and appreciation.  Imagine the satisfaction of a patron who has purchased seats in the mezzanine being offered an upgrade to the orchestra at little or no charge.  Using text messaging you can send out an offer or a query to a group or selected patrons easily and quickly.  Our software integrates with what you are already using so no additional lists or databases are necessary.  Just select, click and send… it’s that easy to make patrons happy and to show your performers a full orchestra section. 

Enable Audience Voting And Participation

Getting your audience involved is a sure-fire way to keep them engaged and happy with your performances.  And what better way to do that than to have them actually vote on what they want to hear next, or to offer their feedback on a performance as they walk out the door? 

 

TextPower’s “RateByText” program offers a fast, easy way to bring your patrons into the decision-making process about whether to have a performer back for another performance next year at the “moment of truth” when they are done applauding and literally leaving their seat.  In a matter of moments you can collect their feedback, have it tabulated and presented to you in a graphic and easily-readable statistical format.  Simply direct your patrons to text a number one through five to an abbreviated phone number (technically referred to as a “short code” in the messaging industry) and their feedback will be collected immediately.

 

You have the option to reply to the patron with a “thanks for participating” or to even send them a link to a page with the aggregated results if you prefer.  Or simply collect the data and use it to enhance your decision making process.